{"id":3597,"date":"2025-06-12T10:17:40","date_gmt":"2025-06-12T10:17:40","guid":{"rendered":"https:\/\/reppic.ai\/about-us\/"},"modified":"2026-09-29T21:21:31","modified_gmt":"2026-09-29T21:21:31","slug":"about-us","status":"publish","type":"page","link":"https:\/\/reppic.ai\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3597\" class=\"elementor elementor-3597 elementor-904\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c4427d9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4c4427d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33888bc\" 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a.rp-btn-ghost:hover{border-color:#fff;color:#fff}\n.rp .rp-cta-final a.rp-btn-primary{background:#fff;border-color:#fff;color:var(--rp-ink)}\n.rp .rp-cta-final a.rp-btn-primary:hover{background:var(--rp-blue-soft);border-color:var(--rp-blue-soft);color:var(--rp-ink)}\n.rp-cta-btns{display:flex;gap:12px;flex-wrap:wrap}\n.rp-cta-final-pad{padding-bottom:76px}\n\n\/* ==========================================================================\n   Aanvullende componenten voor de subpagina's\n   ========================================================================== *\/\n\n\/* --- onderzoeksfeit ----------------------------------------------------- *\/\n.rp-stat{\n  display:grid;grid-template-columns:auto 1fr;gap:6px 28px;align-items:center;\n  border:1px solid var(--rp-mist);border-left:3px solid var(--rp-navy);\n  border-radius:var(--rp-r);padding:26px 28px;background:var(--rp-mist-2);\n}\n@media(max-width:700px){.rp-stat{grid-template-columns:1fr;gap:10px}}\n.rp-stat b{\n  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a.rp-more-item:hover{border-color:var(--rp-navy);background:var(--rp-mist-2)}\n.rp-more-item span{font-size:15px;font-weight:600;color:var(--rp-ink)}\n.rp-more-item em{font-style:normal;font-size:13.4px;color:var(--rp-slate);line-height:1.45}\n\n\/* --- cijferblok op donkere achtergrond ---------------------------------- *\/\n.rp-dark-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:26px}\n@media(max-width:820px){.rp-dark-stats{grid-template-columns:1fr 1fr}}\n.rp-dark-stats b{\n  display:block;font-family:\"Schibsted Grotesk\",Helvetica,Arial,sans-serif;\n  font-size:clamp(30px,4vw,42px);font-weight:800;letter-spacing:-.045em;line-height:1;\n  color:#fff;font-variant-numeric:tabular-nums;\n}\n.rp-dark-stats span{display:block;margin-top:8px;font-size:13.6px;color:var(--rp-dark-slate);line-height:1.4}\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f8f412 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f8f412\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-339100fb\" data-id=\"339100fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a5893f0 elementor-widget elementor-widget-html\" data-id=\"6a5893f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap rp-hero\" style=\"padding-block:70px 40px\">\n    <div class=\"rp-eyebrow\" style=\"margin-bottom:14px\">About us<\/div>\n    <h1 style=\"font-size:clamp(31px,5.6vw,56px);max-width:18ch\">About Reppic<\/h1>\n    <p class=\"rp-lede\" style=\"margin-top:20px;font-size:18.5px;max-width:54ch\">Reppic helps salespeople genuinely get better and gives sales organizations valuable insights to develop teams purposefully and better underpin sales decisions. Developed on the basis of globally recognized sales methodologies.<\/p>\n    <div class=\"rp-hero-cta\">\n      <a class=\"rp-btn rp-btn-primary\" href=\"\/boek-demo\/\">Book a demo<\/a>\n      <a class=\"rp-btn rp-btn-ghost\" href=\"#werkwijze\">See how it works<\/a>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f1d2591 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6f1d2591\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f9a3bfa\" data-id=\"6f9a3bfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e34942 elementor-widget elementor-widget-html\" data-id=\"18e34942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap rp-sec\">\n    <div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Our story<\/div><h2>Why we started Reppic<\/h2><\/div>\n    <div class=\"rp-story\">\n      <p class=\"rp-pull\">Sales development should become as natural as training is for top athletes.<\/p>\n      <p>Just as professional athletes train every day to improve their performance, we believe that sales professionals should be able to work on their skills continuously \u2014 not just one or two days a year. Research by Harvard Business Review confirms that daily deliberate practice is the only proven path to excellence in complex skills.<\/p>\n      <p>Our experience has taught us that real growth happens in practice: during real customer conversations, with immediate feedback and measurable progress. But we saw something else too. Those same conversations contain a wealth of information about customers, markets and buying behavior \u2014 insights that are often lost, even though they are crucial for better operational and strategic choices.<\/p>\n      <p>That's why we developed a platform that integrates training into daily work while also providing valuable customer insight. An environment where sales professionals sharpen their skills at the moment that matters, and where managers and leadership get real-time insight into what is actually happening in customer conversations.<\/p>\n      <p>When AI arrived on the scene, we saw the opportunity to make this vision a reality. It became possible to structurally accelerate development, make progress measurable and translate insights from conversations into concrete steering information. Not based on assumptions, but on real conversations with real customers.<\/p>\n      <p>We believe in the power of AI \u2014 not as a replacement for people, but as an amplifier of what makes people unique: communication, persuasiveness and connection.<\/p>\n      <p class=\"rp-sign\">\u2014 The Reppic Team<\/p>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59b99fea elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59b99fea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eaaf312\" data-id=\"3eaaf312\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-278d7030 elementor-widget elementor-widget-html\" data-id=\"278d7030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap rp-sec rp-sec-tight\">\n    <div class=\"rp-sec-head\">\n      <div class=\"rp-eyebrow\">Values<\/div>\n      <h2>Our values<\/h2>\n      <p class=\"rp-lede\">The principles that guide everything we do at Reppic.<\/p>\n    <\/div>\n    <div class=\"rp-grid3\">\n      <div class=\"rp-card\">\n        \n        <h3>Customer satisfaction<\/h3>\n        <p>We measure our success by the results our customers achieve with Reppic.<\/p>\n      <\/div>\n      <div class=\"rp-card\">\n        \n        <h3>Innovation<\/h3>\n        <p>Continuously pushing the boundaries of what's possible with AI in sales.<\/p>\n      <\/div>\n      <div class=\"rp-card\">\n        \n        <h3>Collaboration<\/h3>\n        <p>Building tools that strengthen human capabilities instead of replacing them.<\/p>\n      <\/div>\n      <div class=\"rp-card\">\n        \n        <h3>Excellence<\/h3>\n        <p>Solutions of the highest quality that exceed expectations and are easy to integrate into daily work.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69d4524b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"69d4524b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b3a66f2\" data-id=\"4b3a66f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a370709 elementor-widget elementor-widget-html\" data-id=\"7a370709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap rp-sec rp-sec-tight\">\n    <div class=\"rp-sec-head\">\n      <div class=\"rp-eyebrow\">Team<\/div>\n      <h2>Our team<\/h2>\n      <p class=\"rp-lede\">The people behind Reppic's sales technology.<\/p>\n    <\/div>\n    <div class=\"rp-grid3\">\n      <div class=\"rp-card\">\n        <div class=\"rp-person-role\">Founder<\/div>\n        <h3>Marcel Hollaar<\/h3>\n        <p>With 30 years of sales and sales management experience \u2014 as interim Sales Director and VP Sales in Europe and the United States \u2014 he combines proven sales leadership with groundbreaking innovation to keep advancing the platform.<\/p>\n      <\/div>\n      <div class=\"rp-card\">\n        <div class=\"rp-person-role\">Business process<\/div>\n        <h3>Tim Hollaar<\/h3>\n        <p>Tim is a business economist with an entrepreneurial spirit and ensures that all business processes at Reppic are optimally developed and implemented \u2014 automated with AI, of course.<\/p>\n      <\/div>\n      <div class=\"rp-card\">\n        <div class=\"rp-person-role\">Development architect<\/div>\n        <h3>Amisi Kolonda<\/h3>\n        <p>Amisi is the driving force behind the AI and software development of the Reppic platform. With his team, he ensures the technology stays state of the art.<\/p>\n      <\/div>\n      <div class=\"rp-card\">\n        <div class=\"rp-person-role\">Customer ambassador NL<\/div>\n        <h3>Dick ten Voorde<\/h3>\n        <p>Dick has earned his stripes in various commercial positions and has had his boots on the ground. From that hands-on experience, he understands customers' challenges like no other.<\/p>\n      <\/div>\n      <div class=\"rp-card\">\n        <div class=\"rp-person-role\">Customer ambassador DE<\/div>\n        <h3>Rob Hermse<\/h3>\n        <p>Rob is Dutch and has lived in Germany for years, where he has built up his network. For Reppic, he is the dedicated point of contact for prospects and customers in Germany.<\/p>\n      <\/div>\n      <div class=\"rp-card\">\n        <div class=\"rp-person-role\">Customer ambassador US<\/div>\n        <h3>Bo Vastine<\/h3>\n        <p>From Texas, Bo represents Reppic in the United States. Bo knows better than anyone how the American market works and is building a solid foundation for Reppic.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-160e03f9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"160e03f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-187c74ed\" data-id=\"187c74ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16aa8012 elementor-widget elementor-widget-html\" data-id=\"16aa8012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap\" style=\"padding-bottom:70px\">\n    <div class=\"rp-cta-final\" style=\"display:block\">\n      <h2 style=\"max-width:none;margin-bottom:26px\">Reppic in numbers<\/h2>\n      <div class=\"rp-dark-stats\">\n        <div><b>140<\/b><span>languages for conversation analysis<\/span><\/div>\n        <div><b>6<\/b><span>languages in which the platform is available<\/span><\/div>\n        <div><b>30<\/b><span>years of sales experience at the foundation<\/span><\/div>\n        <div><b>2023<\/b><span>founded<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20363fc5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"20363fc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ff09a9a\" data-id=\"2ff09a9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f0d205a elementor-widget elementor-widget-html\" data-id=\"3f0d205a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Who founded Reppic?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Reppic was founded by Marcel Hollaar \u2014 30 years of sales and sales management experience as interim Sales Director and VP Sales in Europe and the US \u2014 together with Tim Hollaar (business process), Amisi Kolonda (development architect) and customer ambassadors in the Netherlands (Dick ten Voorde), Germany (Rob Hermse) and the USA (Bo Vastine). 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Moreover, Reppic is developed specifically for the European market and fully GDPR-compliant on European servers.\"}}]}<\/script>\n<div class=\"rp\">\n  <div class=\"rp-wrap rp-sec rp-sec-tight\">\n    <div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Questions<\/div><h2>Frequently asked questions about Reppic<\/h2><\/div>\n    <div class=\"rp-faq\">\n      <details open=\"\">\n        <summary>Who founded Reppic?<\/summary>\n        <p>Reppic was founded by Marcel Hollaar \u2014 30 years of sales and sales management experience as interim Sales Director and VP Sales in Europe and the US \u2014 together with Tim Hollaar (business process), Amisi Kolonda (development architect) and customer ambassadors in the Netherlands (Dick ten Voorde), Germany (Rob Hermse) and the USA (Bo Vastine). The team combines in-depth sales experience with state-of-the-art AI technology.<\/p>\n      <\/details>\n      <details>\n        <summary>Why was Reppic founded?<\/summary>\n        <p>Reppic was founded on the belief that real sales development happens in practice \u2014 during real customer conversations, with immediate feedback and measurable progress. At the same time, those same conversations contain valuable customer insights that are often lost. Reppic makes both visible: growth for salespeople and steering information for leadership.<\/p>\n      <\/details>\n      <details>\n        <summary>In which countries is Reppic active?<\/summary>\n        <p>Reppic is active in Europe and the United States. For the Netherlands, Dick ten Voorde is the dedicated point of contact, Rob Hermse represents Reppic in Germany and Bo Vastine is building the American market from Texas. The platform is available in Dutch, English, German, Italian, Spanish and French, and analyzes conversations in 140+ languages.<\/p>\n      <\/details>\n      <details>\n        <summary>What sets Reppic apart from other platforms?<\/summary>\n        <p>Reppic is the only platform that combines conversation intelligence with an integrated sales coaching module and LMS. Salespeople grow from their own real conversations, managers coach on conversation data and leadership steers on customer insights \u2014 all in one platform. Moreover, Reppic is developed specifically for the European market and fully GDPR-compliant on European servers.<\/p>\n      <\/details>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62243544 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"62243544\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dee0789\" data-id=\"6dee0789\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62c87afc elementor-widget elementor-widget-html\" data-id=\"62c87afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap\" style=\"padding-bottom:70px\">\n    <div class=\"rp-cta-final\">\n      <div>\n        <h2>Ready to boost your sales results?<\/h2>\n        <p>Schedule a demo and see what Reppic gets out of your team's conversations.<\/p>\n      <\/div>\n      <div class=\"rp-cta-btns\">\n        <a class=\"rp-btn rp-btn-primary\" href=\"\/boek-demo\/\">Book a demo<\/a>\n        <a class=\"rp-btn rp-btn-ghost\" href=\"\/\">Discover the platform<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About us About Reppic Reppic helps salespeople genuinely get better and gives sales organizations valuable insights to develop teams purposefully and better underpin sales decisions. Developed on the basis of globally recognized sales methodologies. Book a demo See how it works Our story Why we started Reppic Sales development should become as natural as training [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-3597","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/pages\/3597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/comments?post=3597"}],"version-history":[{"count":13,"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/pages\/3597\/revisions"}],"predecessor-version":[{"id":4357,"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/pages\/3597\/revisions\/4357"}],"wp:attachment":[{"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/media?parent=3597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}