{"id":3617,"date":"2026-09-20T18:30:23","date_gmt":"2026-09-20T18:30:23","guid":{"rendered":"https:\/\/reppic.ai\/conversation-intelligence\/"},"modified":"2026-10-23T21:04:59","modified_gmt":"2026-10-23T21:04:59","slug":"conversation-intelligence","status":"publish","type":"page","link":"https:\/\/reppic.ai\/en\/conversation-intelligence\/","title":{"rendered":"Conversation Intelligence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3617\" class=\"elementor elementor-3617 elementor-3490\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-587057c2 e-flex e-con-boxed e-con e-parent\" data-id=\"587057c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcd5180 elementor-widget elementor-widget-text-editor\" data-id=\"3dcd5180\" data-element_type=\"widget\" data-e-type=\"widget\" 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#e3e6f5;vertical-align:top}.rp-cmp th{font-weight:700}.rp-cmp-wrap{overflow-x:auto}\n<\/style><div class=\"rp\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Conversation Intelligence<\/div><h1>Conversation intelligence for B2B sales teams<\/h1><\/div><p class=\"rp-lede\">Conversation intelligence is software that automatically records and analyses sales conversations and turns them into coaching and insights. Reppic is a conversation intelligence platform for B2B sales teams with 10 to 300 account managers. It analyses every recorded customer conversation, not a sample, and delivers the results on three levels: feedback for the salesperson, coaching points for the sales manager and market and competitor insight for leadership.<\/p><\/div><\/div><div class=\"rp\"><div class=\"rp-wrap rp-sec rp-sec-tight\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Definition<\/div><h2>Conversation intelligence, briefly explained<\/h2><\/div><p class=\"rp-lede\">Conversation intelligence uses AI to transcribe and analyze sales conversations \u2014 online, by phone or face-to-face. It recognizes conversation structure, questioning technique, objections, customer signals and agreements, and translates that into scores and recommendations. The difference from recording a conversation is meaning: not just storing it, but understanding what happened and what could be better.<\/p><\/div><\/div><div class=\"rp\" id=\"hoe-werkt-het\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">How it works<\/div><h2>How does conversation intelligence work?<\/h2><\/div><div class=\"rp-steps\"><div class=\"rp-step\"><div class=\"rp-step-n\">01 \u2014 RECORD<\/div><h3>Captured automatically<\/h3><p>Conversations are captured automatically via Microsoft Teams, Google Meet or the recording app for face-to-face.<\/p><\/div><div class=\"rp-step\"><div class=\"rp-step-n\">02 \u2014 ANALYZE<\/div><h3>Scored within minutes<\/h3><p>The AI scores every conversation on 25+ aspects, from conversation structure to closing technique.<\/p><\/div><div class=\"rp-step\"><div class=\"rp-step-n\">03 \u2014 APPLY<\/div><h3>Ready to use right away<\/h3><p>The salesperson gets concrete feedback, the customer a conversation summary and the CRM a recap.<\/p><\/div><\/div><\/div><\/div><div class=\"rp\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Who it&#8217;s for<\/div><h2>What does conversation intelligence deliver?<\/h2><\/div><div class=\"rp-roles\"><div class=\"rp-role\"><div class=\"rp-role-who\">Salesperson<\/div><h3>Get better faster<\/h3><ul><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Immediate, objective feedback on every conversation<\/span><\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Targeted practice with an AI avatar as customer<\/span><\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Automatic conversation summary, less admin<\/span><\/li><\/ul><\/div><div class=\"rp-role\"><div class=\"rp-role-who\">Sales manager<\/div><h3>Coach on data<\/h3><ul><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Development per team member over time<\/span><\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Concrete coaching points ready to go<\/span><\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Visibility of opportunities relative to the targets<\/span><\/li><\/ul><\/div><div class=\"rp-role\"><div class=\"rp-role-who\">Leadership<\/div><h3>Steer on the market<\/h3><ul><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Market and competitive information from real conversations<\/span><\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Support for operational and strategic choices<\/span><\/li><li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:16px;height:16px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><span>Continuous insight via automatic monthly reports<\/span><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"rp\" id=\"oplossingen\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Solutions<\/div><h2>Conversation intelligence with Reppic<\/h2><\/div><p class=\"rp-lede\">Reppic translates conversation intelligence into concrete solutions for every part of your sales organization.<\/p><div class=\"rp-fns\"><a class=\"rp-fn\" href=\"https:\/\/reppic.ai\/en\/development\/\"><svg class=\"rp-fn-ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M2 12h2.5l2-7 3 14 3-11 2.2 6H21\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"><\/path><\/svg><h3>Development<span class=\"rp-fn-arrow\">\u2192<\/span><\/h3><p>Track your salespeople&#8217;s growth over time with AI conversation analysis.<\/p><\/a><a class=\"rp-fn\" href=\"https:\/\/reppic.ai\/en\/team-management\/\"><svg class=\"rp-fn-ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M2 12h2.5l2-7 3 14 3-11 2.2 6H21\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"><\/path><\/svg><h3>Team Management<span class=\"rp-fn-arrow\">\u2192<\/span><\/h3><p>Coach your team purposefully with concrete points from real conversations.<\/p><\/a><a class=\"rp-fn\" href=\"https:\/\/reppic.ai\/en\/strategy\/\"><svg class=\"rp-fn-ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M2 12h2.5l2-7 3 14 3-11 2.2 6H21\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"><\/path><\/svg><h3>Strategy<span class=\"rp-fn-arrow\">\u2192<\/span><\/h3><p>Translate customer signals into sales strategy and market insight.<\/p><\/a><a class=\"rp-fn\" href=\"https:\/\/reppic.ai\/en\/productivity\/\"><svg class=\"rp-fn-ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M2 12h2.5l2-7 3 14 3-11 2.2 6H21\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"><\/path><\/svg><h3>Productivity<span class=\"rp-fn-arrow\">\u2192<\/span><\/h3><p>Less admin, more selling: automatic summaries and CRM sync.<\/p><\/a><a class=\"rp-fn\" href=\"https:\/\/reppic.ai\/en\/learning-management-system\/\"><svg class=\"rp-fn-ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M2 12h2.5l2-7 3 14 3-11 2.2 6H21\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"><\/path><\/svg><h3>Learning Management<span class=\"rp-fn-arrow\">\u2192<\/span><\/h3><p>Link training to your own conversations with 50+ modules in the LMS.<\/p><\/a><a class=\"rp-fn\" href=\"https:\/\/reppic.ai\/en\/ai-sales-trainer\/\"><svg class=\"rp-fn-ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M2 12h2.5l2-7 3 14 3-11 2.2 6H21\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"><\/path><\/svg><h3>AI Sales Trainer<span class=\"rp-fn-arrow\">\u2192<\/span><\/h3><p>Practice conversations with an AI avatar as customer and get instant feedback.<\/p><\/a><\/div><\/div><\/div><div class=\"rp\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Why Reppic<\/div><h2>Conversation intelligence for your entire team<\/h2><\/div><div class=\"rp-band\"><div class=\"rp-band-grid\"><div class=\"rp-stat\"><b>25+<\/b><span>score points per conversation<\/span><\/div><div class=\"rp-stat\"><b>140<\/b><span>languages for transcription<\/span><\/div><div class=\"rp-stat\"><b>30<\/b><span>days retention for transcripts<\/span><\/div><div class=\"rp-stat\"><b>3<\/b><span>levels: salesperson, manager, leadership<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"rp\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Who it is for<\/div><h2>Which teams is Reppic built for?<\/h2><\/div><p class=\"rp-lede\">Reppic fits best in B2B organisations where customer relationships run long: sales cycles of three months to a year and a half, repeat purchases and account managers who hold several conversations per customer. That is where understanding every conversation pays off, because small improvements in questioning and follow-up pay back over the whole lifetime of a customer. Reppic is less suited to transactional selling with short, standardised conversations.<\/p><\/div><\/div><div class=\"rp\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Comparison<\/div><h2>Reppic, Gong and Chorus<\/h2><\/div><p class=\"rp-lede\">Gong and Chorus are strong in revenue intelligence for large, mostly English-speaking sales organisations, with a focus on pipeline and forecasting. Reppic focuses on what happens in the conversation itself and how salespeople get better at it.<\/p><div class=\"rp-cmp-wrap\"><table class=\"rp-cmp\"><thead><tr><th><\/th><th>Reppic<\/th><th>Gong \/ Chorus<\/th><\/tr><\/thead><tbody><tr><td>Focus<\/td><td>Conversation quality and coaching<\/td><td>Revenue intelligence and forecasting<\/td><\/tr><tr><td>Methodology<\/td><td>Scored on the PICA conversation methodology<\/td><td>Proprietary models, no fixed sales methodology<\/td><\/tr><tr><td>Levels<\/td><td>Salesperson, sales manager and leadership<\/td><td>Mainly sales management and RevOps<\/td><\/tr><tr><td>Practice<\/td><td>Built-in AI Sales Trainer with avatar<\/td><td>Gong: only with the Gong Enable module<\/td><\/tr><tr><td>Audience<\/td><td>European B2B teams, 10\u2013300 account managers<\/td><td>Large, often American organisations<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><div class=\"rp\" id=\"faq\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Questions<\/div><h2>Frequently asked questions about conversation intelligence<\/h2><\/div><div class=\"rp-faq\"><details open=\"\"><summary>What is conversation intelligence?<\/summary><p>Conversation intelligence is software that automatically transcribes and analyses sales conversations and turns the results into feedback, coaching and insights. The difference from recording is that the conversation is not only stored but also understood.<\/p><\/details><details><summary>Is conversation intelligence the same as recording a call?<\/summary><p>No. Recording stores the conversation; conversation intelligence understands it. Reppic transcribes and analyses every conversation, scores it on 25+ criteria and turns that into concrete feedback and insights.<\/p><\/details><details><summary>Which conversation intelligence platforms work with Dutch- and German-language sales conversations?<\/summary><p>Reppic analyses and scores sales conversations in Dutch, German, English, French, Italian and Spanish, and gives feedback in those languages. For transcription, Reppic supports more than 140 languages.<\/p><\/details><details><summary>Does Reppic analyse all customer conversations or a sample?<\/summary><p>Every recorded conversation is analysed in full. A salesperson can delete a recording from the app before the analysis starts; for online meetings the user first confirms a prompt before Reppic joins.<\/p><\/details><details><summary>Does Reppic automatically detect next steps from a sales conversation?<\/summary><p>Yes. After every conversation Reppic creates a call report with the agreements made and a summary for the CRM.<\/p><\/details><details><summary>How does Reppic prevent a salesperson from having a conversation with outdated information?<\/summary><p>Before a conversation, Reppic sends a call preparation that combines previous analyses with CRM data, so the salesperson knows what was discussed and agreed last time.<\/p><\/details><details><summary>Does Reppic work for online, phone and face-to-face conversations?<\/summary><p>Yes. Online conversations in Microsoft Teams and Google Meet are detected automatically by the desktop app, even when someone else organises the meeting. Face-to-face conversations are recorded with the app for iOS and Android. Phone calls that your telephony system already records are retrieved and transcribed by Reppic; the recordings stay on your own system and Reppic deletes its copy of the audio immediately after transcription.<\/p><\/details><details><summary>Is Reppic GDPR-compliant?<\/summary><p>Yes. Employees are informed in advance about recording and analysis, and all data is processed on European servers. Reppic deletes the audio immediately after the conversation has been transcribed; the transcript is deleted after 30 days. For phone calls the original recording stays on the customer\u2019s own system: Reppic retrieves the audio, transcribes it and deletes its copy straight away.<\/p><\/details><details><summary>Which industries use Reppic?<\/summary><p>Reppic is used by B2B sales teams with long customer relationships, including at PostNL, AmbaFlex, Essentra, Bandall and Panaz.<\/p><\/details><details><summary>What does conversation intelligence cost per salesperson?<\/summary><p>The price of Reppic depends on the number of users and the modules you use. In a 30-minute demo we show what Reppic gets out of your team\u2019s conversations and you receive a tailored proposal.<\/p><\/details><details><summary>How does a sales manager coach remotely with conversation data?<\/summary><p>In the manager dashboard the sales manager sees, per team member, how their conversations are developing and which coaching points are ready, without having to listen back to calls. This lets a manager guide a team remotely, including in other countries.<\/p><\/details><details><summary>How many conversations are needed for reliable insights?<\/summary><p>At conversation level you get feedback straight away. For reliable trend and strategy insights, around 20 conversations a month is enough.<\/p><\/details><details><summary>Which CRM systems does Reppic integrate with?<\/summary><p>Reppic integrates with HubSpot, Salesforce, Pipedrive and Microsoft Dynamics. The call preparation combines previous analyses with CRM data, and after every conversation Reppic creates a summary for the CRM.<\/p><\/details><\/div><\/div><\/div><div class=\"rp\"><div class=\"rp-wrap rp-sec\"><div class=\"rp-cta-final\"><div><h2>See conversation intelligence on your own conversations<\/h2><p>In 30 minutes we&#8217;ll show you what Reppic gets out of your team&#8217;s conversations.<\/p><\/div><div class=\"rp-cta-btns\"><a class=\"rp-btn rp-btn-primary\" href=\"https:\/\/reppic.ai\/en\/book-demo\/\">Book a demo<\/a><a class=\"rp-btn rp-btn-ghost\" href=\"#oplossingen\">See the solutions<\/a><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conversation Intelligence Conversation intelligence for B2B sales teams Conversation intelligence is software that automatically records and analyses sales conversations and turns them into coaching and insights. Reppic is a conversation intelligence platform for B2B sales teams with 10 to 300 account managers. It analyses every recorded customer conversation, not a sample, and delivers the results [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-3617","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/pages\/3617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/comments?post=3617"}],"version-history":[{"count":17,"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/pages\/3617\/revisions"}],"predecessor-version":[{"id":4868,"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/pages\/3617\/revisions\/4868"}],"wp:attachment":[{"href":"https:\/\/reppic.ai\/en\/wp-json\/wp\/v2\/media?parent=3617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}