{"id":3921,"date":"2025-06-12T08:58:54","date_gmt":"2025-06-12T08:58:54","guid":{"rendered":"https:\/\/reppic.ai\/strategy\/"},"modified":"2026-09-29T14:33:29","modified_gmt":"2026-09-29T14:33:29","slug":"strategy","status":"publish","type":"page","link":"https:\/\/reppic.ai\/fr\/strategy\/","title":{"rendered":"Strategie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3921\" class=\"elementor elementor-3921 elementor-780\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-609483cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"609483cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a1faf56\" data-id=\"4a1faf56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a79aa8e elementor-widget elementor-widget-html\" data-id=\"4a79aa8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Schibsted+Grotesk:wght@400;500;700;800&family=Public+Sans:wght@400;500;600&family=JetBrains+Mono:wght@400;500&display=swap\">\n<style>\n\/* ==========================================================================\n   Reppic \u2014 homepage styling voor WordPress \/ Elementor\n   Alles is gescoped onder .rp zodat het niets buiten deze pagina raakt.\n   Custom properties hebben het voorvoegsel --rp- om botsingen met het\n   thema en met Elementor te voorkomen.\n   ========================================================================== *\/\n\n.rp{\n  --rp-paper:#FFFFFF;\n  --rp-surface:#FFFFFF;\n  --rp-ink:#0F1320;\n  --rp-ink-soft:#2A3048;\n  --rp-slate:#565D75;\n  --rp-mist:#E4E8F2;\n  --rp-mist-2:#F0F2F8;\n  --rp-blue:#2F5BEA;\n  --rp-blue-ink:#1B3EB5;\n  --rp-blue-soft:#EDF1FE;\n  --rp-navy:#1E2190;\n  --rp-navy-ink:#161870;\n  --rp-good:#0E8F63;\n  --rp-dark:#0F1320;\n  --rp-gradient:\n    radial-gradient(55% 95% at 100% 0%, rgba(132,78,232,.95) 0%, rgba(132,78,232,0) 62%),\n    radial-gradient(45% 85% at 100% 100%, rgba(58,50,218,.9) 0%, rgba(58,50,218,0) 70%),\n    radial-gradient(38% 95% at 22% 100%, rgba(6,98,112,.8) 0%, rgba(6,98,112,0) 70%),\n    radial-gradient(26% 75% at 0% 25%, rgba(56,76,214,.9) 0%, rgba(56,76,214,0) 72%),\n    linear-gradient(112deg, rgba(255,255,255,0) 28%, rgba(255,255,255,.045) 40%, rgba(255,255,255,0) 49%),\n    linear-gradient(90deg, #0E2A58 0%, #13306E 32%, #1D1C86 60%, #2A27B2 100%);\n  --rp-dark-ink:#F4F5FA;\n  --rp-dark-slate:#C4C9EA;\n  --rp-dark-line:rgba(255,255,255,.3);\n  --rp-shadow:0 1px 2px rgba(15,19,32,.05), 0 12px 32px -12px rgba(15,19,32,.14);\n  --rp-r:14px;\n  --rp-r-s:9px;\n  --rp-maxw:1180px;\n\n  background:var(--rp-paper);\n  color:var(--rp-ink);\n  font-family:\"Public Sans\",-apple-system,BlinkMacSystemFont,\"Segoe UI\",Helvetica,Arial,sans-serif;\n  font-size:16.5px;\n  line-height:1.6;\n  -webkit-font-smoothing:antialiased;\n}\n\n\/* --- reset, strikt binnen .rp ------------------------------------------ *\/\n.rp *,\n.rp *::before,\n.rp *::after{box-sizing:border-box}\n.rp h1,.rp h2,.rp h3,.rp h4{\n  font-family:\"Schibsted Grotesk\",\"Public Sans\",Helvetica,Arial,sans-serif;\n  color:var(--rp-ink);\n  margin:0;\n  padding:0;\n  letter-spacing:-.028em;\n  text-wrap:balance;\n  font-weight:700;\n}\n.rp p{margin:0;padding:0}\n.rp ul{list-style:none;padding:0;margin:0}\n.rp a{color:inherit}\n.rp img{max-width:100%;height:auto}\n.rp :focus-visible{outline:2.5px solid var(--rp-blue);outline-offset:3px;border-radius:4px}\n\n.rp-wrap{width:100%;max-width:var(--rp-maxw);margin:0 auto;padding-inline:22px}\n.rp-eyebrow{\n  font-family:\"JetBrains Mono\",ui-monospace,SFMono-Regular,Menlo,monospace;\n  font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;\n  color:var(--rp-blue);font-weight:500;\n}\n.rp-lede{color:var(--rp-slate);font-size:17.5px;line-height:1.62;max-width:60ch}\n\n\/* --- knoppen ------------------------------------------------------------ *\/\n.rp-btn{\n  display:inline-flex;align-items:center;justify-content:center;gap:8px;\n  padding:13px 22px;border-radius:var(--rp-r-s);\n  font-family:inherit;font-weight:600;font-size:15.5px;line-height:1.2;\n  text-decoration:none;border:1px solid transparent;cursor:pointer;\n  transition:transform .15s ease,background .15s ease,border-color .15s ease;\n}\n.rp-btn:hover,.rp-btn:focus{text-decoration:none}\n.rp a.rp-btn-primary{background:var(--rp-navy);color:#fff;border-color:var(--rp-navy)}\n.rp a.rp-btn-primary:hover{transform:translateY(-1px);background:var(--rp-navy-ink);border-color:var(--rp-navy-ink);color:#fff}\n.rp a.rp-btn-ghost{background:transparent;color:var(--rp-ink);border-color:var(--rp-mist)}\n.rp a.rp-btn-ghost:hover{border-color:var(--rp-slate);transform:translateY(-1px);color:var(--rp-ink)}\n\n\/* --- hero --------------------------------------------------------------- *\/\n.rp-hero{padding-block:78px 62px}\n.rp-hero h1{\n  font-size:clamp(31px,6.8vw,68px);line-height:1.04;font-weight:800;\n  max-width:16ch;overflow-wrap:break-word;hyphens:auto;\n}\n.rp-hero h1 em{font-style:normal;color:var(--rp-navy)}\n.rp-hero .rp-lede{margin-top:22px;font-size:19px;max-width:52ch}\n.rp-hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}\n\n\/* --- logo carrousel ----------------------------------------------------- *\/\n.rp-logos{padding-block:54px 10px}\n.rp-logos-cap{\n  text-align:center;\n  font-family:\"JetBrains Mono\",ui-monospace,monospace;font-size:11.5px;\n  letter-spacing:.13em;text-transform:uppercase;color:var(--rp-slate);margin-bottom:22px;\n}\n.rp-marquee{\n  position:relative;overflow:hidden;\n  -webkit-mask-image:linear-gradient(90deg,transparent,#000 9%,#000 91%,transparent);\n  mask-image:linear-gradient(90deg,transparent,#000 9%,#000 91%,transparent);\n}\n.rp-marquee-track{display:flex;width:max-content;gap:14px;animation:rp-slide 38s linear infinite}\n.rp-marquee:hover .rp-marquee-track{animation-play-state:paused}\n@keyframes rp-slide{from{transform:translateX(0)}to{transform:translateX(-50%)}}\n.rp-logo-slot{\n  flex:none;width:168px;height:60px;border-radius:10px;\n  border:1px solid var(--rp-mist);background:var(--rp-surface);\n  display:flex;align-items:center;justify-content:center;\n  font-family:\"JetBrains Mono\",ui-monospace,monospace;font-size:11px;\n  letter-spacing:.1em;text-transform:uppercase;color:var(--rp-slate);opacity:.85;\n}\n.rp-logo-slot img{max-height:38px;max-width:132px;width:auto;height:auto;object-fit:contain;filter:grayscale(1);opacity:.72;transition:filter .2s ease,opacity .2s ease;mix-blend-mode:multiply}\n.rp-logo-slot:hover img{filter:grayscale(0);opacity:1}\n@media(prefers-reduced-motion:reduce){\n  .rp-marquee-track{animation:none}\n  .rp-marquee{overflow-x:auto}\n}\n\n\/* --- secties ------------------------------------------------------------ *\/\n.rp-sec{padding-block:76px}\n.rp-sec-tight{padding-top:0}\n.rp-sec-head{max-width:56ch;margin-bottom:42px;display:flex;flex-direction:column;gap:13px}\n.rp-sec-head h2{font-size:clamp(29px,4vw,42px);line-height:1.1}\n\n\/* --- werkwijze ---------------------------------------------------------- *\/\n.rp-steps{\n  display:grid;grid-template-columns:repeat(3,1fr);gap:1px;\n  background:var(--rp-mist);border:1px solid var(--rp-mist);\n  border-radius:var(--rp-r);overflow:hidden;\n}\n@media(max-width:800px){.rp-steps{grid-template-columns:1fr}}\n.rp-step{background:var(--rp-surface);padding:28px 26px;display:flex;flex-direction:column;gap:10px}\n.rp-step-n{font-family:\"JetBrains Mono\",ui-monospace,monospace;font-size:12px;color:var(--rp-blue);letter-spacing:.1em}\n.rp-step h3{font-size:19.5px}\n.rp-step p{color:var(--rp-slate);font-size:14.8px;line-height:1.58}\n\n\/* --- voor wie ----------------------------------------------------------- *\/\n.rp-roles{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\n@media(max-width:880px){.rp-roles{grid-template-columns:1fr}}\n.rp-role{\n  background:var(--rp-surface);border:1px solid var(--rp-mist);border-radius:var(--rp-r);\n  padding:28px 26px;display:flex;flex-direction:column;gap:14px;\n}\n.rp-role-who{font-family:\"JetBrains Mono\",ui-monospace,monospace;font-size:11px;letter-spacing:.13em;text-transform:uppercase;color:var(--rp-slate)}\n.rp-role h3{font-size:22px;line-height:1.2}\n.rp-role ul{display:flex;flex-direction:column;gap:8px}\n.rp-role li{display:flex;gap:9px;font-size:14.4px;color:var(--rp-ink-soft);line-height:1.5}\n.rp-role-metric{margin-top:auto;padding-top:16px;border-top:1px solid var(--rp-mist);display:flex;align-items:baseline;gap:9px}\n.rp-role-metric b{\n  font-family:\"Schibsted Grotesk\",Helvetica,Arial,sans-serif;font-size:29px;font-weight:700;\n  color:var(--rp-blue);letter-spacing:-.03em;font-variant-numeric:tabular-nums;\n}\n.rp-role-metric span{font-size:13.4px;color:var(--rp-slate);line-height:1.35}\n\n\/* --- functies ----------------------------------------------------------- *\/\n.rp-fns{display:grid;grid-template-columns:repeat(3,1fr);gap:26px 34px}\n@media(max-width:880px){.rp-fns{grid-template-columns:1fr 1fr}}\n@media(max-width:560px){.rp-fns{grid-template-columns:1fr}}\n.rp a.rp-fn{display:flex;flex-direction:column;gap:7px;text-decoration:none;color:inherit;border-radius:10px;padding:4px;margin:-4px;transition:background .15s ease}\n.rp a.rp-fn:hover{background:var(--rp-mist-2)}\n.rp-fn-arrow{color:var(--rp-blue);opacity:0;transition:opacity .15s ease,transform .15s ease;display:inline-block}\n.rp a.rp-fn:hover .rp-fn-arrow{opacity:1;transform:translateX(3px)}\n.rp-fn-ico{width:22px;height:22px;color:var(--rp-blue);margin-bottom:3px}\n.rp-fn h3{font-size:16.8px;letter-spacing:-.02em}\n.rp-fn p{color:var(--rp-slate);font-size:14.4px;line-height:1.56}\n\n\/* --- cijferblok --------------------------------------------------------- *\/\n.rp-band{background:var(--rp-dark);background:var(--rp-gradient);border-radius:var(--rp-r);padding:44px 40px}\n.rp-band-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px}\n@media(max-width:820px){.rp-band-grid{grid-template-columns:1fr 1fr;gap:26px}.rp-band{padding:34px 26px}}\n.rp-stat b{\n  display:block;font-family:\"Schibsted Grotesk\",Helvetica,Arial,sans-serif;\n  font-size:clamp(34px,4.4vw,46px);font-weight:800;letter-spacing:-.045em;line-height:1;\n  color:var(--rp-dark-ink);font-variant-numeric:tabular-nums;\n}\n.rp-stat span{display:block;margin-top:9px;font-size:13.8px;color:var(--rp-dark-slate);line-height:1.42}\n\n\/* --- faq ---------------------------------------------------------------- *\/\n.rp-faq{display:flex;flex-direction:column;border-top:1px solid var(--rp-mist)}\n.rp-faq details{border-bottom:1px solid var(--rp-mist);margin:0}\n.rp-faq summary{\n  cursor:pointer;list-style:none;padding:19px 0;\n  font-family:\"Schibsted Grotesk\",Helvetica,Arial,sans-serif;font-weight:500;font-size:17.5px;\n  letter-spacing:-.02em;color:var(--rp-ink);display:flex;align-items:center;gap:16px;\n}\n.rp-faq summary::-webkit-details-marker{display:none}\n.rp-faq summary::after{\n  content:\"\";margin-left:auto;flex:none;width:9px;height:9px;\n  border-right:1.8px solid var(--rp-slate);border-bottom:1.8px solid var(--rp-slate);\n  transform:rotate(45deg) translateY(-2px);transition:transform .2s;\n}\n.rp-faq details[open] summary::after{transform:rotate(225deg) translateY(-2px)}\n.rp-faq details p{padding-bottom:20px;color:var(--rp-slate);font-size:15px;line-height:1.62;max-width:72ch}\n\n\/* --- slot-cta ----------------------------------------------------------- *\/\n.rp-cta-final{\n  background:var(--rp-dark);background:var(--rp-gradient);border-radius:var(--rp-r);padding:60px 46px;\n  display:flex;flex-wrap:wrap;gap:30px;align-items:center;justify-content:space-between;\n}\n@media(max-width:760px){.rp-cta-final{padding:40px 26px}}\n.rp-cta-final h2{color:var(--rp-dark-ink);font-size:clamp(28px,4vw,40px);line-height:1.1;max-width:15ch}\n.rp-cta-final p{color:var(--rp-dark-slate);margin-top:13px;font-size:16px;max-width:40ch}\n.rp .rp-cta-final a.rp-btn-ghost{color:var(--rp-dark-ink);border-color:var(--rp-dark-line)}\n.rp .rp-cta-final a.rp-btn-ghost:hover{border-color:#fff;color:#fff}\n.rp .rp-cta-final a.rp-btn-primary{background:#fff;border-color:#fff;color:var(--rp-ink)}\n.rp .rp-cta-final a.rp-btn-primary:hover{background:var(--rp-blue-soft);border-color:var(--rp-blue-soft);color:var(--rp-ink)}\n.rp-cta-btns{display:flex;gap:12px;flex-wrap:wrap}\n.rp-cta-final-pad{padding-bottom:76px}\n\n\/* ==========================================================================\n   Aanvullende componenten voor de subpagina's\n   ========================================================================== *\/\n\n\/* --- onderzoeksfeit ----------------------------------------------------- *\/\n.rp-stat{\n  display:grid;grid-template-columns:auto 1fr;gap:6px 28px;align-items:center;\n  border:1px solid var(--rp-mist);border-left:3px solid var(--rp-navy);\n  border-radius:var(--rp-r);padding:26px 28px;background:var(--rp-mist-2);\n}\n@media(max-width:700px){.rp-stat{grid-template-columns:1fr;gap:10px}}\n.rp-stat b{\n  font-family:\"Schibsted Grotesk\",Helvetica,Arial,sans-serif;\n  font-size:clamp(38px,5.5vw,54px);font-weight:800;letter-spacing:-.045em;line-height:.95;\n  color:var(--rp-navy);font-variant-numeric:tabular-nums;\n}\n.rp-stat p{color:var(--rp-ink-soft);font-size:15.5px;line-height:1.55;max-width:58ch}\n.rp-stat cite{\n  grid-column:2;font-style:normal;font-family:\"JetBrains Mono\",ui-monospace,monospace;\n  font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--rp-slate);\n}\n@media(max-width:700px){.rp-stat cite{grid-column:1}}\n.rp-stat.rp-noFig{grid-template-columns:1fr}\n.rp-stat.rp-noFig cite{grid-column:1}\n\n\/* --- split met checklist ------------------------------------------------ *\/\n.rp-split{display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:start}\n@media(max-width:880px){.rp-split{grid-template-columns:1fr;gap:28px}}\n.rp-checks{\n  display:flex;flex-direction:column;gap:11px;background:var(--rp-mist-2);\n  border:1px solid var(--rp-mist);border-radius:var(--rp-r);padding:24px;\n}\n.rp-checks li{display:flex;gap:11px;font-size:15px;line-height:1.5;color:var(--rp-ink-soft)}\n\n\/* --- kaartenraster (waarden, team) -------------------------------------- *\/\n.rp-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}\n@media(max-width:880px){.rp-grid3{grid-template-columns:1fr 1fr}}\n@media(max-width:560px){.rp-grid3{grid-template-columns:1fr}}\n.rp-card{\n  background:var(--rp-surface);border:1px solid var(--rp-mist);border-radius:var(--rp-r);\n  padding:24px 22px;display:flex;flex-direction:column;gap:8px;\n}\n.rp-card h3{font-size:17.5px}\n.rp-card p{color:var(--rp-slate);font-size:14.4px;line-height:1.55}\n.rp-person-role{\n  font-family:\"JetBrains Mono\",ui-monospace,monospace;font-size:10.5px;letter-spacing:.12em;\n  text-transform:uppercase;color:var(--rp-blue);\n}\n\n\/* --- verhaal ------------------------------------------------------------ *\/\n.rp-story{max-width:68ch;display:flex;flex-direction:column;gap:17px}\n.rp-story p{color:var(--rp-ink-soft);font-size:16.5px;line-height:1.72}\n.rp-story p.rp-sign{font-family:\"JetBrains Mono\",ui-monospace,monospace;font-size:13px;color:var(--rp-slate)}\n.rp-story .rp-pull{\n  font-family:\"Schibsted Grotesk\",Helvetica,Arial,sans-serif;font-size:21px;line-height:1.35;\n  font-weight:500;color:var(--rp-ink);border-left:3px solid var(--rp-navy);\n  padding-left:20px;letter-spacing:-.02em;\n}\n\n\/* --- meer oplossingen --------------------------------------------------- *\/\n.rp-more{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n@media(max-width:820px){.rp-more{grid-template-columns:1fr 1fr}}\n@media(max-width:520px){.rp-more{grid-template-columns:1fr}}\n.rp a.rp-more-item{\n  display:flex;flex-direction:column;gap:4px;text-decoration:none;\n  border:1px solid var(--rp-mist);border-radius:var(--rp-r-s);padding:16px 18px;transition:.15s;\n}\n.rp a.rp-more-item:hover{border-color:var(--rp-navy);background:var(--rp-mist-2)}\n.rp-more-item span{font-size:15px;font-weight:600;color:var(--rp-ink)}\n.rp-more-item em{font-style:normal;font-size:13.4px;color:var(--rp-slate);line-height:1.45}\n\n\/* --- cijferblok op donkere achtergrond ---------------------------------- *\/\n.rp-dark-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:26px}\n@media(max-width:820px){.rp-dark-stats{grid-template-columns:1fr 1fr}}\n.rp-dark-stats b{\n  display:block;font-family:\"Schibsted Grotesk\",Helvetica,Arial,sans-serif;\n  font-size:clamp(30px,4vw,42px);font-weight:800;letter-spacing:-.045em;line-height:1;\n  color:#fff;font-variant-numeric:tabular-nums;\n}\n.rp-dark-stats span{display:block;margin-top:8px;font-size:13.6px;color:var(--rp-dark-slate);line-height:1.4}\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77b44dd3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"77b44dd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-438e46ee\" data-id=\"438e46ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74fbdab2 elementor-widget elementor-widget-html\" data-id=\"74fbdab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap rp-hero\" style=\"padding-block:70px 40px\">\n    <div class=\"rp-eyebrow\" style=\"margin-bottom:14px\">Strat\u00e9gie<\/div>\n    <h1 style=\"font-size:clamp(31px,5.6vw,56px);max-width:18ch\">Pilotez votre strat\u00e9gie commerciale avec de vraies donn\u00e9es clients<\/h1>\n    <p class=\"rp-lede\" style=\"margin-top:20px;font-size:18.5px;max-width:54ch\">Pour votre strat\u00e9gie commerciale, Reppic distille \u00e0 partir de toutes les conversations de votre \u00e9quipe des insights concrets sur les besoins clients, la concurrence et les tendances du march\u00e9. Vous prenez ainsi des d\u00e9cisions strat\u00e9giques sur la base de ce que les clients disent vraiment, pas de suppositions.<\/p>\n    <div class=\"rp-hero-cta\">\n      <a class=\"rp-btn rp-btn-primary\" href=\"https:\/\/reppic.ai\/boek-demo\/\">R\u00e9server une d\u00e9mo<\/a>\n      <a class=\"rp-btn rp-btn-ghost\" href=\"#werkwijze\">Bekijk hoe het werkt<\/a>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c5ba193 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4c5ba193\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17a261f3\" data-id=\"17a261f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bd0ea83 elementor-widget elementor-widget-html\" data-id=\"3bd0ea83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap\" style=\"padding-bottom:16px\">\n    <div class=\"rp-stat rp-noFig\">\n      \n      <p>Les organisations commerciales les plus performantes fondent leur strat\u00e9gie sur l'analyse syst\u00e9matique des interactions clients plut\u00f4t que sur des \u00e9tudes de march\u00e9 ponctuelles.<\/p>\n      <cite>Source \u2014 Gartner<\/cite>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fba3813 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5fba3813\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab4fa51\" data-id=\"ab4fa51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8e9628 elementor-widget elementor-widget-html\" data-id=\"5d8e9628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\" id=\"werkwijze\">\n  <div class=\"rp-wrap rp-sec\">\n    <div class=\"rp-sec-head\"><h2>Des insights clients pour des d\u00e9cisions strat\u00e9giques<\/h2><\/div>\n    <div class=\"rp-steps\">\n      <div class=\"rp-step\">\n        <div class=\"rp-step-n\">01<\/div>\n        <h3>Analyse de march\u00e9<\/h3>\n        <p>Obtenez des insights de march\u00e9 approfondis gr\u00e2ce \u00e0 l'analyse des tendances, du comportement des clients et de la dynamique concurrentielle.<\/p>\n      <\/div>\n      <div class=\"rp-step\">\n        <div class=\"rp-step-n\">02<\/div>\n        <h3>Pr\u00e9visions de tendances<\/h3>\n        <p>Anticipez les \u00e9volutions du march\u00e9 gr\u00e2ce aux analyses de vos conversations clients, comme base d'une meilleure strat\u00e9gie.<\/p>\n      <\/div>\n      <div class=\"rp-step\">\n        <div class=\"rp-step-n\">03<\/div>\n        <h3>Feuille de route strat\u00e9gique<\/h3>\n        <p>Utilisez les donn\u00e9es clients issues des conversations analys\u00e9es pour \u00e9tayer vos d\u00e9cisions strat\u00e9giques.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f25ea5c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1f25ea5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-367e8969\" data-id=\"367e8969\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e8f603b elementor-widget elementor-widget-html\" data-id=\"3e8f603b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap rp-sec rp-sec-tight\">\n    <div class=\"rp-split\">\n      <div class=\"rp-sec-head\" style=\"margin-bottom:0\">\n        <h2>De la conversation client \u00e0 la strat\u00e9gie commerciale<\/h2>\n        <p class=\"rp-lede\">L'analyse IA de vos conversations clients fournit chaque mois des insights pr\u00e9cieux. Vous pr\u00e9voyez ainsi les r\u00e9sultats commerciaux avec plus de pr\u00e9cision et faites de meilleurs choix strat\u00e9giques.<\/p>\n      <\/div>\n      <ul class=\"rp-checks\">\n        <li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:17px;height:17px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>Comprenez les besoins des clients<\/span><\/li>\n        <li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:17px;height:17px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>Voyez si votre strat\u00e9gie passe dans l'entretien client<\/span><\/li>\n        <li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:17px;height:17px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>Comparez ce que les clients disent de vous et de la concurrence<\/span><\/li>\n        <li><svg viewBox=\"0 0 16 16\" fill=\"none\" aria-hidden=\"true\" style=\"flex:none;width:17px;height:17px;margin-top:3px\"><path d=\"M3 8.5l3.2 3.2L13 5\" stroke=\"var(--rp-good)\" stroke-width=\"1.9\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><span>D\u00e9tectez les tendances du march\u00e9 en amont<\/span><\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11d09929 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"11d09929\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d479d5f\" data-id=\"3d479d5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461a3ab7 elementor-widget elementor-widget-html\" data-id=\"461a3ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap rp-sec rp-sec-tight\">\n    <div class=\"rp-sec-head\">\n      <div class=\"rp-eyebrow\">Plus de solutions<\/div>\n      <h2>D\u00e9couvrez le reste de la plateforme.<\/h2>\n    <\/div>\n    <div class=\"rp-more\">\n      <a class=\"rp-more-item\" href=\"https:\/\/reppic.ai\/fr\/ontwikkeling\/\">\n        <span>D\u00e9veloppement \u2192<\/span><em>Analyser automatiquement vos conversations commerciales avec l'IA<\/em>\n      <\/a>\n      <a class=\"rp-more-item\" href=\"https:\/\/reppic.ai\/fr\/team-management\/\">\n        <span>Team Management \u2192<\/span><em>Coachez votre \u00e9quipe commerciale \u00e0 partir de vraies conversations<\/em>\n      <\/a>\n      <a class=\"rp-more-item\" href=\"https:\/\/reppic.ai\/productivity\/\">\n        <span>Productivit\u00e9 \u2192<\/span><em>Plus de temps pour vendre, moins de temps pour l'administratif<\/em>\n      <\/a>\n      <a class=\"rp-more-item\" href=\"https:\/\/reppic.ai\/learning-management-system\/\">\n        <span>Learning Management \u2192<\/span><em>Apprenez \u00e0 partir de vraies conversations clients<\/em>\n      <\/a>\n      <a class=\"rp-more-item\" href=\"https:\/\/reppic.ai\/ai-sales-trainer\/\">\n        <span>AI Sales Trainer \u2192<\/span><em>Entra\u00eenez-vous \u00e0 votre conversation commerciale avec un avatar IA<\/em>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-225fb024 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"225fb024\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7850285c\" data-id=\"7850285c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7f970c elementor-widget elementor-widget-html\" data-id=\"1d7f970c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Quels insights strat\u00e9giques Reppic apporte-t-il \u00e0 la direction ?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Reppic analyse toutes les conversations commerciales de votre \u00e9quipe et en distille des sch\u00e9mas sur les besoins clients, des informations concurrentielles, les objections sur vos USP et les tendances \u00e9mergentes du march\u00e9. C'est de la donn\u00e9e voice-of-customer qualitative directement issue du march\u00e9, disponible dans un tableau de bord strat\u00e9gique, sans enqu\u00eates ni \u00e9tudes de march\u00e9.\"}}, {\"@type\": \"Question\", \"name\": \"En quoi Reppic diff\u00e8re-t-il des \u00e9tudes de march\u00e9 traditionnelles ?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Les \u00e9tudes de march\u00e9 traditionnelles sont ponctuelles, chronophages et bas\u00e9es sur ce que les clients disent lorsqu'on les interroge. Reppic collecte en continu des donn\u00e9es issues de vraies conversations commerciales \u2014 ce que les clients disent spontan\u00e9ment pendant un entretien est plus fiable que des r\u00e9ponses d'enqu\u00eate. Les insights sont disponibles en temps r\u00e9el plut\u00f4t qu'une fois par trimestre.\"}}, {\"@type\": \"Question\", \"name\": \"Combien de conversations faut-il pour des insights strat\u00e9giques fiables ?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"\u00c0 partir d'un volume de 20 conversations par mois, les tendances et les sch\u00e9mas sont d\u00e9j\u00e0 visibles. Plus il y a de conversations analys\u00e9es, plus les insights strat\u00e9giques sont fiables et d\u00e9taill\u00e9s. Pour les grandes \u00e9quipes commerciales, les insights sont souvent disponibles d\u00e8s la premi\u00e8re semaine.\"}}]}<\/script>\n<div class=\"rp\">\n  <div class=\"rp-wrap rp-sec rp-sec-tight\">\n    <div class=\"rp-sec-head\"><div class=\"rp-eyebrow\">Vragen<\/div><h2>Veelgestelde vragen<\/h2><\/div>\n    <div class=\"rp-faq\">\n      <details open>\n        <summary>Quels insights strat\u00e9giques Reppic apporte-t-il \u00e0 la direction ?<\/summary>\n        <p>Reppic analyse toutes les conversations commerciales de votre \u00e9quipe et en distille des sch\u00e9mas sur les besoins clients, des informations concurrentielles, les objections sur vos USP et les tendances \u00e9mergentes du march\u00e9. C'est de la donn\u00e9e voice-of-customer qualitative directement issue du march\u00e9, disponible dans un tableau de bord strat\u00e9gique, sans enqu\u00eates ni \u00e9tudes de march\u00e9.<\/p>\n      <\/details>\n      <details>\n        <summary>En quoi Reppic diff\u00e8re-t-il des \u00e9tudes de march\u00e9 traditionnelles ?<\/summary>\n        <p>Les \u00e9tudes de march\u00e9 traditionnelles sont ponctuelles, chronophages et bas\u00e9es sur ce que les clients disent lorsqu'on les interroge. Reppic collecte en continu des donn\u00e9es issues de vraies conversations commerciales \u2014 ce que les clients disent spontan\u00e9ment pendant un entretien est plus fiable que des r\u00e9ponses d'enqu\u00eate. Les insights sont disponibles en temps r\u00e9el plut\u00f4t qu'une fois par trimestre.<\/p>\n      <\/details>\n      <details>\n        <summary>Combien de conversations faut-il pour des insights strat\u00e9giques fiables ?<\/summary>\n        <p>\u00c0 partir d'un volume de 20 conversations par mois, les tendances et les sch\u00e9mas sont d\u00e9j\u00e0 visibles. Plus il y a de conversations analys\u00e9es, plus les insights strat\u00e9giques sont fiables et d\u00e9taill\u00e9s. Pour les grandes \u00e9quipes commerciales, les insights sont souvent disponibles d\u00e8s la premi\u00e8re semaine.<\/p>\n      <\/details>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a9f0ff1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2a9f0ff1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1332a97c\" data-id=\"1332a97c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f32f34 elementor-widget elementor-widget-html\" data-id=\"1f32f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"rp\">\n  <div class=\"rp-wrap\" style=\"padding-bottom:70px\">\n    <div class=\"rp-cta-final\">\n      <div>\n        <h2>Pr\u00eat pour votre plan strat\u00e9gique gagnant ?<\/h2>\n        <p>Rejoignez les dirigeants qui ont transform\u00e9 leur planification gr\u00e2ce aux insights IA.<\/p>\n      <\/div>\n      <div class=\"rp-cta-btns\">\n        <a class=\"rp-btn rp-btn-primary\" href=\"https:\/\/reppic.ai\/boek-demo\/\">R\u00e9server une d\u00e9mo<\/a>\n        <a class=\"rp-btn rp-btn-ghost\" href=\"\/\">D\u00e9couvrir la plateforme<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie Pilotez votre strat\u00e9gie commerciale avec de vraies donn\u00e9es clients Pour votre strat\u00e9gie commerciale, Reppic distille \u00e0 partir de toutes les conversations de votre \u00e9quipe des insights concrets sur les besoins clients, la concurrence et les tendances du march\u00e9. Vous prenez ainsi des d\u00e9cisions strat\u00e9giques sur la base de ce que les clients disent vraiment, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-3921","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reppic.ai\/fr\/wp-json\/wp\/v2\/pages\/3921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reppic.ai\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reppic.ai\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reppic.ai\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reppic.ai\/fr\/wp-json\/wp\/v2\/comments?post=3921"}],"version-history":[{"count":6,"href":"https:\/\/reppic.ai\/fr\/wp-json\/wp\/v2\/pages\/3921\/revisions"}],"predecessor-version":[{"id":3930,"href":"https:\/\/reppic.ai\/fr\/wp-json\/wp\/v2\/pages\/3921\/revisions\/3930"}],"wp:attachment":[{"href":"https:\/\/reppic.ai\/fr\/wp-json\/wp\/v2\/media?parent=3921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}