Reppic helps salespeople truly improve their performance and provides sales organizations with valuable insights to develop teams in a targeted manner and make more informed sales decisions. Developed based on globally recognized sales methodologies.
We launched Reppic with a clear vision:
Sales development should become as much a natural part of daily work as training is for elite athletes. Research from the Harvard Business Review confirms that daily deliberate practice is the only proven path to excellence in complex skills.
Just as professional athletes train every day to improve their performance, we believe that sales professionals should be able to work on their skills continuously—not just one or two days a year.
Our experience has taught us that real growth happens in the field: during actual customer conversations, with immediate feedback and measurable progress. But we also noticed something else. Those same conversations contain a wealth of information about customers, markets, and purchasing behavior—insights that are often lost, even though they are crucial for making better operational and strategic decisions.
That’s why we’ve developed a platform that integrates training into daily work while also providing valuable customer insights. It’s an environment where sales professionals can hone their skills when it matters most, and where managers and executives gain real-time insight into what’s actually happening during customer interactions.
When AI entered the scene, we saw the perfect opportunity to turn this vision into reality. It became possible to systematically accelerate development, make progress measurable, and translate insights from conversations into concrete actionable information—not based on assumptions, but on real conversations with real customers.
Reppic thus became more than just a training platform.
It became a tool for continuous development and for making more informed sales decisions. A platform that challenges and keeps sales professionals on their toes, and that helps sales organizations base their operational and strategic plans on up-to-date customer insights.
We believe in the power of AI—not as a replacement for people, but as a way to amplify what makes people unique: communication, persuasion, and connection. With Reppic, we help sales professionals around the world become more effective in their conversations every day and make a greater impact on customers.
For managers and executives, we provide the clarity needed to effectively guide teams, monitor performance, and support strategic decisions. As a result, coaching, leadership, and development are no longer isolated initiatives, but an integrated part of daily work.
By combining technology, data, and human creativity, we are building a future in which sales development and sales management go hand in hand.
A future in which every sales professional and every sales organization continuously improves—day after day, just as true professionals should.
That’s why we’re building Reppic.
— The Reppic Team
The principles that guide everything we do at Reppic.
We measure our success by the results our customers achieve with Reppic.
Continuously pushing the boundaries of what’s possible with AI in sales.
Building tools that enhance human capabilities rather than replace them.
Delivering solutions of the highest quality that exceed expectations and are easy to integrate into daily operations.
The people behind Reppic's smart sales technology
With 30 years of experience as a top salesperson and international sales coach, he combines proven sales expertise with groundbreaking innovations to continually improve the platform.
Tim is a business administrator with an entrepreneurial spirit who ensures that all business processes at Reppic are developed and implemented optimally. Naturally, this involves automation using AI.
Amisi is the driving force behind the AI and software development of the Reppic platform. Amisi and his team ensure that Reppic’s technology remains state-of-the-art.
Dick has earned his stripes in various commercial roles and has therefore gained hands-on experience. Drawing on his practical experience, Dick understands the challenges clients face better than anyone else.
Rob is Dutch and has been living in Germany for many years, where he has built up his network. He is Reppic’s primary point of contact for prospects and clients in Germany.
Based in Texas, Bo Reppic represents the company in the United States. Bo understands the American market better than anyone else and is building a solid foundation for Reppic in the land of opportunity.
Reppic was founded by Marcel Hollaar—a sales director and international sales coach with 30 years of experience—along with Tim Hollaar (business process), Amisi Kolonda (development architect), and customer ambassadors in the Netherlands (Dick ten Voorde), Germany (Rob Hermse), and the U.S. (Bo Vastine). The team combines in-depth sales experience with state-of-the-art AI technology.
Reppic was founded on the belief that true sales development happens in the field—during real customer interactions, with immediate feedback and measurable progress. At the same time, those same interactions contain valuable customer insights that are often lost. Reppic makes both of these visible: growth for salespeople and actionable insights for management.
Reppic operates in Europe and the United States. Dick ten Voorde is the primary point of contact for the Netherlands, Rob Hermse represents Reppic in Germany, and Bo Vastine is developing the U.S. market from Texas. The platform is available in Dutch, English, German, Italian, Spanish, and French, and analyzes conversations in over 140 languages.
Reppic is the only platform that combines conversation intelligence with an integrated sales coaching module and LMS. Sales reps grow from their own real conversations, managers coach based on conversation data, and executives make decisions based on customer insights—all within a single platform. What’s more, Reppic was developed specifically for the European market and is fully GDPR-compliant, hosted on European servers.
Yes. Reppic analyzes sales conversations in over 140 languages and has customer ambassadors in the Netherlands, Germany, and the U.S. For international sales organizations operating in multiple countries, Reppic can be deployed immediately without any adjustments for language or region.
You can book a demo for a one-on-one consultation, or contact us directly via the contact page. If you have specific questions about Enterprise plans or custom integrations, our team will be happy to assist you.
Join the sales professionals who use Reppic to boost their performance.
