Reppic helps salespeople genuinely get better and gives sales organizations valuable insights to develop teams purposefully and better underpin sales decisions. Developed on the basis of globally recognized sales methodologies.
Sales development should become as natural as training is for top athletes.
Just as professional athletes train every day to improve their performance, we believe that sales professionals should be able to work on their skills continuously — not just one or two days a year. Research by Harvard Business Review confirms that daily deliberate practice is the only proven path to excellence in complex skills.
Our experience has taught us that real growth happens in practice: during real customer conversations, with immediate feedback and measurable progress. But we saw something else too. Those same conversations contain a wealth of information about customers, markets and buying behavior — insights that are often lost, even though they are crucial for better operational and strategic choices.
That's why we developed a platform that integrates training into daily work while also providing valuable customer insight. An environment where sales professionals sharpen their skills at the moment that matters, and where managers and leadership get real-time insight into what is actually happening in customer conversations.
When AI arrived on the scene, we saw the opportunity to make this vision a reality. It became possible to structurally accelerate development, make progress measurable and translate insights from conversations into concrete steering information. Not based on assumptions, but on real conversations with real customers.
We believe in the power of AI — not as a replacement for people, but as an amplifier of what makes people unique: communication, persuasiveness and connection.
— The Reppic Team
The principles that guide everything we do at Reppic.
We measure our success by the results our customers achieve with Reppic.
Continuously pushing the boundaries of what's possible with AI in sales.
Building tools that strengthen human capabilities instead of replacing them.
Solutions of the highest quality that exceed expectations and are easy to integrate into daily work.
The people behind Reppic's sales technology.
With 30 years of sales and sales management experience — as interim Sales Director and VP Sales in Europe and the United States — he combines proven sales leadership with groundbreaking innovation to keep advancing the platform.
Tim is a business economist with an entrepreneurial spirit and ensures that all business processes at Reppic are optimally developed and implemented — automated with AI, of course.
Amisi is the driving force behind the AI and software development of the Reppic platform. With his team, he ensures the technology stays state of the art.
Dick has earned his stripes in various commercial positions and has had his boots on the ground. From that hands-on experience, he understands customers' challenges like no other.
Rob is Dutch and has lived in Germany for years, where he has built up his network. For Reppic, he is the dedicated point of contact for prospects and customers in Germany.
From Texas, Bo represents Reppic in the United States. Bo knows better than anyone how the American market works and is building a solid foundation for Reppic.
Reppic was founded by Marcel Hollaar — 30 years of sales and sales management experience as interim Sales Director and VP Sales in Europe and the US — together with Tim Hollaar (business process), Amisi Kolonda (development architect) and customer ambassadors in the Netherlands (Dick ten Voorde), Germany (Rob Hermse) and the USA (Bo Vastine). The team combines in-depth sales experience with state-of-the-art AI technology.
Reppic was founded on the belief that real sales development happens in practice — during real customer conversations, with immediate feedback and measurable progress. At the same time, those same conversations contain valuable customer insights that are often lost. Reppic makes both visible: growth for salespeople and steering information for leadership.
Reppic is active in Europe and the United States. For the Netherlands, Dick ten Voorde is the dedicated point of contact, Rob Hermse represents Reppic in Germany and Bo Vastine is building the American market from Texas. The platform is available in Dutch, English, German, Italian, Spanish and French, and analyzes conversations in 140+ languages.
Reppic is the only platform that combines conversation intelligence with an integrated sales coaching module and LMS. Salespeople grow from their own real conversations, managers coach on conversation data and leadership steers on customer insights — all in one platform. Moreover, Reppic is developed specifically for the European market and fully GDPR-compliant on European servers.
Schedule a demo and see what Reppic gets out of your team's conversations.
