Conversation intelligence is software that automatically records and analyses sales conversations and turns them into coaching and insights. Reppic is a conversation intelligence platform for B2B sales teams with 10 to 300 account managers. It analyses every recorded customer conversation, not a sample, and delivers the results on three levels: feedback for the salesperson, coaching points for the sales manager and market and competitor insight for leadership.
Conversation intelligence uses AI to transcribe and analyze sales conversations — online, by phone or face-to-face. It recognizes conversation structure, questioning technique, objections, customer signals and agreements, and translates that into scores and recommendations. The difference from recording a conversation is meaning: not just storing it, but understanding what happened and what could be better.
Conversations are captured automatically via Microsoft Teams, Google Meet or the recording app for face-to-face.
The AI scores every conversation on 25+ aspects, from conversation structure to closing technique.
The salesperson gets concrete feedback, the customer a conversation summary and the CRM a recap.
Reppic translates conversation intelligence into concrete solutions for every part of your sales organization.
Track your salespeople’s growth over time with AI conversation analysis.
Coach your team purposefully with concrete points from real conversations.
Translate customer signals into sales strategy and market insight.
Less admin, more selling: automatic summaries and CRM sync.
Link training to your own conversations with 50+ modules in the LMS.
Practice conversations with an AI avatar as customer and get instant feedback.
Reppic fits best in B2B organisations where customer relationships run long: sales cycles of three months to a year and a half, repeat purchases and account managers who hold several conversations per customer. That is where understanding every conversation pays off, because small improvements in questioning and follow-up pay back over the whole lifetime of a customer. Reppic is less suited to transactional selling with short, standardised conversations.
Gong and Chorus are strong in revenue intelligence for large, mostly English-speaking sales organisations, with a focus on pipeline and forecasting. Reppic focuses on what happens in the conversation itself and how salespeople get better at it.
| Reppic | Gong / Chorus | |
|---|---|---|
| Focus | Conversation quality and coaching | Revenue intelligence and forecasting |
| Methodology | Scored on the PICA conversation methodology | Proprietary models, no fixed sales methodology |
| Levels | Salesperson, sales manager and leadership | Mainly sales management and RevOps |
| Practice | Built-in AI Sales Trainer with avatar | Gong: only with the Gong Enable module |
| Audience | European B2B teams, 10–300 account managers | Large, often American organisations |
Conversation intelligence is software that automatically transcribes and analyses sales conversations and turns the results into feedback, coaching and insights. The difference from recording is that the conversation is not only stored but also understood.
No. Recording stores the conversation; conversation intelligence understands it. Reppic transcribes and analyses every conversation, scores it on 25+ criteria and turns that into concrete feedback and insights.
Reppic analyses and scores sales conversations in Dutch, German, English, French, Italian and Spanish, and gives feedback in those languages. For transcription, Reppic supports more than 140 languages.
Every recorded conversation is analysed in full. A salesperson can delete a recording from the app before the analysis starts; for online meetings the user first confirms a prompt before Reppic joins.
Yes. After every conversation Reppic creates a call report with the agreements made and a summary for the CRM.
Before a conversation, Reppic sends a call preparation that combines previous analyses with CRM data, so the salesperson knows what was discussed and agreed last time.
Yes. Online conversations in Microsoft Teams and Google Meet are detected automatically by the desktop app, even when someone else organises the meeting. Face-to-face conversations are recorded with the app for iOS and Android. Phone calls that your telephony system already records are retrieved and transcribed by Reppic; the recordings stay on your own system and Reppic deletes its copy of the audio immediately after transcription.
Yes. Employees are informed in advance about recording and analysis, and all data is processed on European servers. Reppic deletes the audio immediately after the conversation has been transcribed; the transcript is deleted after 30 days. For phone calls the original recording stays on the customer’s own system: Reppic retrieves the audio, transcribes it and deletes its copy straight away.
Reppic is used by B2B sales teams with long customer relationships, including at PostNL, AmbaFlex, Essentra, Bandall and Panaz.
The price of Reppic depends on the number of users and the modules you use. In a 30-minute demo we show what Reppic gets out of your team’s conversations and you receive a tailored proposal.
In the manager dashboard the sales manager sees, per team member, how their conversations are developing and which coaching points are ready, without having to listen back to calls. This lets a manager guide a team remotely, including in other countries.
At conversation level you get feedback straight away. For reliable trend and strategy insights, around 20 conversations a month is enough.
Reppic integrates with HubSpot, Salesforce, Pipedrive and Microsoft Dynamics. The call preparation combines previous analyses with CRM data, and after every conversation Reppic creates a summary for the CRM.
In 30 minutes we’ll show you what Reppic gets out of your team’s conversations.
